Youtube Video

The youtube video is created with the following process:

• Writer creates a title for the video

• Video editor edits the original video content to remove dead space

• Video editor uploads to youtube

• Video editor creates a thumbnail for youtube

• Video editor exports the audio and uploads to podcast. Add a jingle at the end of the audio content and then the outro audio which you can find in the Channel tab in airtable.

• Assistant posts the content to social media

Posting

Important: make sure to pay attention to the Channel field so that you post to the correct social channels.

Tweet & LinkedIn Post

The first tweet for this content type is a simple youtube link in buffer, using the title, tags, and youtube link. If any of these aren't available, ask me about it. Don't write them yourself:

For the Tweet, remove the hashtags. Only use the hashtags on LinkedIn, Instagram, TikTok.

When you're done, hit Add to Queue. If Buffer suggests image thumbnails to include in the image, don't use them.

When you're done with this post, write "Buffered" in the Tweet field:

Tweet 2 & LinkedIn Post 2

The second tweet is a link to the audio version of the content on Spotify. The Podcast URL field will generally contain a link to Soundcloud or Anchor, which you don't want to use. You will probably need to search Spotify for the podcast in order to grab the link:

When you're done with this post, write "Buffered" in the Tweet 2 field.